Trader of the Week: The Pembrokeshire Beach Food Company

Way back in the olden days of 2010, Jonathan Williams of Pembrokeshire came up with a novel way to support and celebrate the unique and inspiring produce of the region. Jonathan’s brainchild, The Pembrokeshire Beach Food Company, grew out of the knowledge of local ingredients he gained from his first project, Café Môr. Bringing his vast experience of unusual foraged and seashore ingredients to his dishes, Jonathan’s new company was a big success, and went full time in 2011. With a nomination for the British Street Food Awards, and the addition of a mobile beach hut, the Beach Food Company burst onto the food festival scene, and quickly racked up an impressive list of further accolades, including ‘Best Looking Mobile’, ‘Best Drink’ and ‘Best of the Best’. But the added weight of trophies and medals didn’t stop the mobile beach hut from travelling even further around the country, and allowing the company to expand with a further five mobile beach huts in 2012. Since then, The Pembrokeshire Beach Food Company has gone from strength to strength, catering for athletes at the Olympic Village, touring food festivals across the country, and more recently picking up Radio 4’s ‘Best Street Food Takeaway in Britain 2014’ award.

Keep an eye out for the Company’s iconic blue driftwood mobile huts at the Bristol Harbour Festival and the Royal Welsh Show in July, Eisteddfod, Wilderness, Cardigan River & Food Festival, Green Man Brecon, Beautiful Day Escort Park Devon, Menai Seafood Festival, and the Big Festival in August, and Abergavenny Food Festival in September. Some of the specialities which have made the Beach Food Company so successful include the SeaShore Wraps, Beach Brownies, and Welshman’s Caviar, all of which are absolutely delicious and affordable.